Myer is Australia’s largest department store group and has been a market leader in Australian retailing for the past 100 years.   The project included the design and implementation of level 6 and 7 floors layout which showcases electronics, home entertainment and the gaming collection.

The challenge was   to create a unique retail experience for each environment, developing an innovative design system for both  floors.

The organic contemporary level 6 and 7 have been design as interactive futuristic spaces. The designer Antoine Damery introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.

Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and tables have been design to optimize products showcase toward consumers as they’re walking down the main alleys making secondary path attractive and inviting visitor’s to explore multiple pads.

Fixture design and planning also adapt to the striking and complex base built environment . The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

On Thursday 28 November, AR held a dinner at Steak Haus in Potts Point to celebrate this year’s successful Proposition 2065 competition, and congratulate the winning and commended teams.

As a Concept design leader on the project , Antoine Damery recognise that this achievement shows the importance of a collaborative work process between Designers, Architects and Environmental specialists.

The competition’s aim is to produce innovative architectural concepts and development solutions for a specific Australian site. The brief for 2010 challengee entrants to design a mixed-use development for a disused site in St Leonards in Sydney, immediately adjacent to the train station and major road intersection.

The major strenghts of this scheme related to the way scale and connectivity have been handled. The fractured volumes of the Key buildings were seen as a clever repsonse to both of these challenges, allowing for both permeability and a dissolving building mass. The Jury also saw the embedding of community programs deep within the heart of the site and integrated into the artificial topography as a good strategic move, as an activation of the ground plane.

The jury acknowledge the improvements made to Peddle Thorp + Sustainable Built Environments proposal since stage 1 of the competition, particulary in defining the complex artificial ground plan and the effects of the public domain on the linkages with the key grade connections to the locality.